For waXX.me, I designed seasonal campaigns with a clear focus on visual hierarchy. By prioritizing the promotional offer (-50%) and the benefit (Smooth skin), I ensured that the core message is legible even in the fast-paced environment of social media feeds.
Maintaining brand recognition across diverse campaign formats (Christmas, Winter, Sale) was key. I adapted the brand’s color palette and typography to suit the season, while keeping the identity consistent, allowing the audience to instantly recognize waXX.me content.
The lifestyle-focused assets were specifically designed to drive engagement, using relatable models to bridge the gap between product and personal experience, effectively converting interest into action.
Maintaining brand recognition across diverse campaign formats (Christmas, Winter, Sale) was key. I adapted the brand’s color palette and typography to suit the season, while keeping the identity consistent, allowing the audience to instantly recognize waXX.me content.
The lifestyle-focused assets were specifically designed to drive engagement, using relatable models to bridge the gap between product and personal experience, effectively converting interest into action.
Visual Strategy: Used high-contrast layouts and consistent brand elements to maintain recognition across seasons.
Copywriting: Focused on bridging the gap between seasonal emotions (festive/summer) and direct product benefits.
Goal: Designed for maximum impact in social media feeds to optimize click-through rates and sales.